Journal

Bridal lingerie isn't one purchase, it's several: what goes under the dress, what's for the wedding night, and the robe or set worn getting ready. Here's how to tell them apart, match them to your dress, and order them with enough time to spare.

Sabato De Sarno, the designer who built Gucci's identity around one deep red, has been named creative director of Icicle, a house built on near-total restraint. What his move says about color as discipline, not decoration.

A practical guide to giving lingerie as a gift: what to do when you don't know her size, which pieces are safer for a new relationship, and when a gift card beats guessing.

Julie Kegels won this year's LVMH Prize for Young Designers with a collection built from Marie Jo's deadstock lingerie: real boning, sheer mesh, and garter hardware worked in the open rather than hidden underneath. It's a construction philosophy Lioness recognizes.

A practical guide to wearing structured lingerie, bodysuits, corsets, and garter belts, as visible outerwear, with styling rules for the office, dinner, and a night out.

Pieter Mulier's first public look for Versace, worn by Nicole Kidman on the Practical Magic 2 red carpet, swaps the house's usual color and print for a single black lace gown built directly over a nude base. We look at what the construction choice signals ahead of his actual runway debut in February 2027, and where the same sheer-lace principle already lives in our own Black Flowers and Lace Poetry pieces.

A practical guide to choosing Valentine's Day lingerie: color, sets versus single pieces, the sizing risk of buying it as a gift, and why timing matters more than people expect.

A step-by-step look at what happens between placing a Lioness order and it arriving at your door, with the real production and shipping timeframes for each stage.

A practical guide to what to wear under a backless dress: low-back and adhesive bras, open-back bodysuits, and when a garter belt becomes the visible piece.

SFMOMA just announced Dior to McQueen: Fashioning Form, a 2027 exhibition pairing 45 fashion designers with 15 sculptors around the idea that both reshape the human figure through construction. We look at what the show's opening pairing, Dior's 1947 Bar suit beside a Louise Bourgeois sculpture, leaves out: the boned foundation garment that actually built that waistline.

A construction-first guide to choosing bras across bust sizes, from strap width and band rigidity to made-to-order sizing.

Placing a custom bra order at Lioness starts a real review process, not an algorithm. Here is exactly what happens between your measurements and the finished piece.